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Focus on our partners: the spicy interview and all their news!

Published on by Heloise AUBERT - updated on

Our partners are always busy! Find here their news and their spicy answers to questions about the sector ...

Basque Coast requires, we submitted the partners of the 2018 edition to a spicy interview!

logo notify - itw
logo notify - itw

1 / Your innovation that will spice up the marketing industry? It does not spice up ... it revolutionizes relationship marketing!

 

2 / The personality that cures the digital? Jean-Baptiste Rudelle (Criteo)

 

3 / Best cases, conviviality, appointments, serrano, technologies ... your secret ingredient to succeed Biarritz? Wear red sneakers; o)

Back on the spicy interview of our partners #1to1Biarritz 2017 !

logo baazarvoice - itw
logo baazarvoice - itw

1 / Your innovation that will raise the marketing industry? More than 350 million photos are published daily on Facebook, 95 million on Instagram. With mobile devices, consumers now share a photo or video of a product whenever they want, no matter where they are, and immortalize countless moments in their lives.

By presenting this authentic and moderate social content on the e-commerce site of a brand or distributor, the Bazaarvoice Curations solution builds trust and customer engagement while significantly increasing the conversion rate.

Properly identified and controlled, this content represents an incredible lever in the marketing strategy of brands and distributors.

 

2 / The personality that cures the digital? Generation Z. Born between 1996 and 2010, it currently contributes $ 44 billion to the US economy and has different characteristics from millennials. More enterprising, constantly on their phones, members of this generation, who care deeply about their impact on the world and politics, prefer Snapchat and Facebook to any other social networking platform and favor the recommendation of a (e) friend to buy a product.

 

3 / Best cases, conviviality, appointments, serrano, technologies ... your secret ingredient to succeed Biarritz? Propose innovative ideas through the workshop led by Karolyn TREHEL, E-merchandising Manager Auchan Drive. This testimonial will show how Consumer Generated Content (CGC) - customer reviews, questions / answers or photos / videos from social networks - has improved the listening and satisfaction of Groupe Auchan Drive customers. vis-à-vis its white label products in order to change the quality.

logo radiumone - itw
logo radiumone - itw

1 / Your innovation that will raise the marketing industry? Cross-Platform Analytics. This will allow us to have a unified view of the consumer on all points of contact and devices, in order to optimize the overall campaigns of our advertisers.

 

2 / The personality that cures the digital? Vera Jourova, European Commissioner in charge of the GDPR, for her formidable work of understanding the functioning of the data economy on the Internet and defending the interests of American multinationals. Thanks to her we will be even better.

 

3 / Best cases, conviviality, appointments, serrano, technologies ... your secret ingredient to succeed Biarritz? Sir Clive Woodward "Get the big things right and big things happen"

logo tradelab - itw
logo tradelab - itw

1 / Your innovation that will raise the marketing industry? The creation of customized targeting and purchasing algorithms, by industry and advertiser: Target characteristics, consumer purchasing decision processes and product lifecycles are all different. That's why we offer our customers to "co-build" their own custom algorithm, allowing them to take into account their specificities. The tailor-made is carrying a true increment of value.

 

2 / The personality that cures the digital? The surfer, without a doubt. These consumers we would like predictable, but whose complexity of behavior still drives many research topics. By the relationship they maintain, by the uses they develop there, connected individuals are also the co-inventors of digital in real time. The secret of a successful marriage between digital advertising and Internet users is to understand the complexity of consumer decision-making and their needs, and to interact with them individually to bring them a value-for-service proposition in place of an intrusive mass communication.

 

3 / Best cases, conviviality, appointments, serrano, technologies ... your secret ingredient to succeed Biarritz? A unique approach that combines technical expertise and human control. What we are proposing above all is the construction of ad hoc technological solutions, the intelligent exploitation of data resources, statistical methods and a programmatic vision that gives people their place.

logo jin itw
logo jin itw

1 / Your innovation that will raise the marketing industry? The Pitchboy. Jin launches this revolutionary product in the fall, to boost the efficiency of sales b to b. We can not say much about it, except that soon commercial teams will have decisive marketing support and that convincing will become a habit.

2 / The personality that cures the digital? Vladimir Putin, of course, who has just disturbed two presidential elections with his Russian hackers. Let's hope they do not disturb our meeting in the sun!

3 / Best cases, conviviality, appointments, serrano, technologies ... your secret ingredient to succeed Biarritz? Never has this job been so complicated and changing. And yet, in these times of landmark loss, what really matters is more and more simple. Good human relations, sincerity, and above all, ideas! Jin's teams travel to Biarritz to listen to advertisers, customers and start creative conversations.

logo marketo - itw
logo marketo - itw

1 / Your innovation that will raise the marketing industry? The Engagement Economy! More than a technological innovation, a change in how to capture the right data, personalize and automate the user experience and maximize the impact on the business. Marketo's Commitment Platform helps reduce the complexity of a transformation by bringing critical customer data and touchpoints into one platform, providing marketers with enhanced listening, understanding and engagement.

 

2 / The personality that cures the digital? There are many, but right now James Corden who was at the Marketo Summit in San Francisco last week. http://www.adweek.com/digital/what-marketers-can-learn-from-james-cordens-approach-to-comedy-and-content/ Interesting parallel between the presenter of the Late Late Show and what marketers can learn!

 

3 / Best cases, conviviality, rendez-vous, Serrano, technologies ... your secret ingredient to succeed Biarritz? A workshop to talk about Marketo but that was entrusted to one of our customers: Microsoft Strong expectations on the meetings and discussions to come during these 2 days And the fervor of Biarritz to spice up this meeting!

logo allomedia - itw
logo allomedia - itw

1 / Your innovation that will raise the marketing industry?
The Vocal Cookie! It captures the content of a telephone conversation in real time, transforms it into customer data, and links it to the digital journey, to boost your sales. Customers talk to you, tell you all about their life on the phone, but you do not hear them, and your phone advisers only get a very small share of what they hear ... your customers are worried about not to be understood, you do not know what they want, and you do not optimize your sales.

 2 / The personality that cures the digital?
Laurent Alexandre, French specialist in artificial intelligence, who qualifies us as "Third World AI" (data exporters and massive consumers of GAFA tools). It makes us proud of our Vocal Cookie, 100% French AI techno, from one of the best labs in the world in automatic speech recognition.

 3 / Best cases, conviviality, appointments, serrano, technologies ... your secret ingredient to succeed Biarritz?
2 surfers including a Basque who knows the terrain :), a revolutionary AI techno, and a live demo scheduled in the studio!

logo mapp itw
logo mapp itw

1 / Your innovation that will raise the marketing industry?
Without hesitation, our Customer Experience Platform that includes a DMP! Because for Mapp marketers have a vital need to provide their customers with an ultimate digital experience (Ultimate Digital Experience). Hence our name "Mapp", the most efficient route to help our customers reach theirs ... With the Customer Experience Platform, we offer the ultimate digital experience, through the orchestration of all channels, including advertising and off line.
It's the best offer on the best channel at the best marketing moment!

2 / The personality that cures the digital?
In categories and on very different topics, Elon Musk (Tesla), Travis Kalanick (Uber) or recently Jean-Luc Mélenchon with the use of the hologram in politics!
They provoke the market, disrupt it: these examples are well known, but in the end any actor who will change his market, upset the established rules even if they work, think a new business model is eligible for this title. And we are lucky to have some among our customers.

3 / Best cases, conviviality, appointments, serrano, technologies ... your secret ingredient to succeed Biarritz?
In an environment like Biarritz, you can marry the effectiveness of business meetings and the pleasure of sharing in a beautiful setting. At Mapp, we will share with the marketing decision-makers the feedback from our current customers, such as Dromedary. We also take the pulse of the market and capture the convergence of needs Adtech / Martech to evolve our solutions in this direction.

logo-3wrelevanc-baseline-gris_002

 

1 / Your innovation that will raise the marketing industry?

A new KPI for marketing decision makers: the measure of effectiveness of digital campaigns on sales in stores.

2 / The personality that cures the digital?

Emmanuel Grenier, CEO of Cdiscount, voted e-commerce personality of the year 2017, illustrates the success of France's leading e-commerce site, Amazon's only global challenger.

3 / Best case, conviviality, appointments, technologies ... your secret ingredient to succeed Biarritz?

Our commitment, expertise and the relevance of our solutions are our solution to succeed the show.

But especially an offer adapted to the directors of marketing products:

  • Studies to find profiles and behaviors
  • Levers of digital activations and direct marketing based on a unique transactional data asset and efficiency measurement studies.

"Very nice event with speakers of high quality and a great opportunity to update digital marketing innovations in less than 48 hours !"
Nathalie LAHMI, Directrice Digital - ALLIANZ

 

8 / 10 oct. 2019 Biarritz

#1to1Biarritz