The mobile first which becomes progressively mobile only redistributes the cards.
In its content strategy, choosing the right delivery channel can be just as critical to the success of a digital marketing campaign as the production of content itself. The same content, posted on two different channels, can produce diametrically opposite effects.
If it serves the quality of the message and the marketing campaign in general, this interdependence of the conent and the form makes the conversion even more complex to measure. How to move from attribution to conversion? How to measure effectively, and comprehensively (!), the ROI of these multichannel content?