Pierre-Nicolas Dessus has been the digital marketing director of France Télévisions since 2012. He manages a team of about forty people with 3 main missions:
- Data and understanding of digital uses
- Development of the group digital audiences (francetv pluzz, francetv info, zouzous / ludo, francetv sport, culturebox, games, etc.) on all media (web, mobile, tablet, connected television). France Télévisions is today the first digital audiovisual group with almost 18 million unique visitors per month (2016, source Nielsen Netratings)
- Development of digital revenues (advertising, games, etc.)
Previously, he was Group Marketing Manager at Reed Business Information (2009-2012) and Digital Product Manager at lemonde.fr (2006-2008).
He had also started his career as Studies Manager at IFOP.
Pierre-Nicolas Dessus is passionate about management, digital transformation’s issues, business performance and data.
He also regularly gives conferences at Dauphine and Sciences-Po Paris on innovation and data topics.