David Experton is Brand Director for Havana Club. He will tell us everything about how Brand Ambassadors are at the heart of Havana Club's new content strategy. Havana Club develops its proximity with its audience of micro influencers by focusing on creative and authentic content ... He will also show us by which indicators to measure the scope, during the conference on Brandvocacy and KPI.
David Experton - Havana Club - Pernod Ricard
David Experton will represent the creative identity of the brand Havana Club, which advocates authenticity and proximity to its public. For a better reach?