Programme

iMedia Brand Summit

Nicolas Le Herissier - Renault Digital

Director of the digital strategy for Renault's digital projects antenna, Nicolas le Hérissier is the digital driver at the French car manufacturer.

At Renault Digital, Nicolas le Hérissier acts as Digital Strategist. His role ? Develop all digitalization projects of the car manufacturer by agile processes. He will explain how the multiplication of formats reshuffle the cards in the content strategy. How the choice of a marketing campaign channel influences its success or not, and how to measure it will also be two topics at the heart of the Touchpoints of view conference.

EN SAVOIR PLUS

10 oct.2018
12 Biarritz

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