At Renault Digital, Nicolas le Hérissier acts as Digital Strategist. His role ? Develop all digitalization projects of the car manufacturer by agile processes. He will explain how the multiplication of formats reshuffle the cards in the content strategy. How the choice of a marketing campaign channel influences its success or not, and how to measure it will also be two topics at the heart of the Touchpoints of view conference.
Nicolas Le Herissier - Renault Digital
Director of the digital strategy for Renault's digital projects antenna, Nicolas le Hérissier is the digital driver at the French car manufacturer.