TUESDAY 3 OCTOBER
Location: The Bellevue's Auditorium - Live broadcast at the Casino
Part 1 : Trends around AI, Marketing and Customer Experience
With: Thomas Husson, VP & Principal Analyst at Forrester
Part 2: IA on the geopolitical stage
Location: Workshop room at the Casino of Biarritz
Behavioral sciences have long been a source of inspiration for BVA, which was one of the first to use them in France for marketing issues. They teach us how experiences are memorized, and give us the keys to optimizing contact points, creating magical moments, elevating experiences and implementing the necessary behavioral changes via Nudge, particularly with customer-facing teams.
In this 45-minute workshop, we'll deliver a concrete matrix from the behavioral sciences, linking it to one of your recent experiences. Then, by reframing it with the contribution of nudge, see how to go further and apply it directly to your current mission and/or issues. You'll leave with a concrete toolbox and a renewed desire to write new experiences for your customers...
Speakers : Stéphane Marcel, Global Chief Executive Officer at BVA and Fanny Auger, Founder The School of Life Paris / Entrepreneur
Location: Auditorium at the Centre de Congrès Le Bellevue - Rebroadcast at the Casino of Biarritz
More than ever, brands and companies are caught between a rock and a hard place. On the one hand, successive crises have led some to say we have entered a permanent crisis' era. On the other hand, consumers and customers are more attentive and demanding in terms of ethics and transparency.
How can we reconcile these tensions and paradoxes? How can we remain ethical in a time of shock? Are labels like B-corp sufficient to meet current and future expectations?
This will be the basis of our discussion with Florent Levavasseur, Consulting Director - Impacts at Utopies.
Speakers : Guillaume Ledit, Editorial Director, L'ADN and Florent Levavasseur, Consulting Director - Impacts, Utopies
WEDNESDAY 4 OCTOBER
Location: Auditorium at the Centre de Congrès Le Bellevue - Rebroadcast at the Casino of Biarritz
DSA, DMA, RGPD... so many acronyms you already have to deal with on a daily basis. If we want to make ethics and digital rhyme, regulation seems necessary. But who makes the law? And how are these regulations implemented in France? At a time of exponential development of AI tools, what is the data watchdog doing?
We discuss it with a representative of the French Data Protection Authority (CNIL).
Speaker : Guillaume Ledit, Editorial Director, L'ADN and Alexis Léautier, AI Engineer at CNIL
Location: Auditorium at the Centre de Congrès Le Bellevue - Rebroadcast at the Casino of Biarritz
Speakers : Clément Domingo (SaxX), co-founder of the NGO Hackers sans frontières, Brice Augras (ZaX), President and cybersecurity researcher, BZHunt and Victor Poucheret (Doomer), CTO and cybersecurity researcher, BZHunt.
Location: Workshop area at the Casino of Biarritz
This summer, Google is officially launching its new advertising solutions to compensate for the disappearance of cookies in 2024. If you want to find out all about this planned revolution and learn the meaning and secrets of Topics and Protected Audience, this workshop is for you. It will also be an opportunity to compare this new approach proposed by Google with other solutions on the advertising market. Clearly, digital advertising in 2024 will no longer be the same as it is today!
Speaker : Alban Peltier, Co-Chairman of the CPA
Location: Workshop area at the Casino of Biarritz
Discover the major consumer trends and the keys to success for brands favored by the new generation of consumers.
Generations Z & Y alone represent 37% of the French population and a total purchasing power of €385.2 billion, so it's clear to us that new strategies need to be adopted to win over this generation. We've established THE TOP 10 of their favorite brands, across all sectors, as well as a top 10 by product category.
Speaker : Vincent Redrado, CEO & Founder Digital Native Group and Fanny Kielbaey, Co-founder et Head of Martine Cosmetics
Location: Auditorium at the Centre de Congrès Le Bellevue - Rebroadcast at the Casino of Biarritz
Are NFTs a thing of the past? Will generative AI really become mainstream? Should we be afraid of crypto? Is Twitter dead and buried? Where do we really stand with biotech or quantum applications? And more generally: what trends will drive tech in 2023-2024? Fabien Aufrechter, Vivendi's VP web 3.0, will discuss the technological trends that will shape the coming months, as well as upcoming news. It's an opportunity to consider the social and societal impact of the technological solutions and applications soon to hit the market.
Speaker : Fabien Aufrechter, Executive Vice President, Web 3.0, Vivendi
THURSDAY 5 OCTOBER
Location: Workshop area at the Casino of Biarritz
More than a philosophy, the quality of customer relations is at the heart of the strategy of SNCF Connect, the all-in-one service for sustainable mobility. In a context where AI is playing a growing role, particularly with the arrival of generative AI, new prospects are emerging for customer relations. Responding to the multiplication of interactions, hyper-personalization, responsiveness... the added value of AI is being confirmed and could pass a new milestone.
Speakers: Charlotte Bricard, journalist and David Nedzela, Chief Marketing Officer, SNCF CONNECT & TECH
Location: Workshop area at the Casino of Biarritz
Faced with the arrival of artificial intelligence tools in the office, some are panicking. Others are seizing the opportunity to keep pace with the times. Still others are prophesying the end of their jobs, or the automation of a large proportion of their tasks. But what's the reality? We discuss it with Sophia Galière, Senior Lecturer in Organization Theory at Université Côte d'Azur - EUR ELMI
Speakers : Guillaume Ledit, Editorial Director, L'ADN and Sophia Galière, Lecturer in management science at the Université Côte d'Azur, member of the GREDEG laboratory and specialist in issues linked to transformations in work and management.
Location: Room Nive at the Centre de Congrès Le Bellevue
Studies on climate and biodiversity have been multiplying for several years now. Consumers are becoming increasingly informed, questioning their behaviour and even rethinking their habits in favor of more responsible consumption. But how can and should brands integrate climate issues into their communications and marketing? At a time when all companies are taking climate issues into account in their marketing and communications, where do we draw the line on greenwashing?
Speakers : Romain Roy, CEO, Greenweez, Gilles FICHTEBERG, President of the AACC advertising delegation and Soraya Delwart- Marketing Director/CMO at Tikamoon