According to a recent Havas study, 91% of French people consume audio contents.
From the success of music streaming services to the multiplication of voice assistants, would audio be challenging video in the field of customer experience?
Formerly reserved to radio advertising, audio reinvents itself as a privileged channel for content, also surfing on a sort of saturation point among screens. Podcasts' current success is a clue! Audio content that allows brands to create a true customer experience, borrowing from storytelling and engaging on the long term. Brands that have not understood it will soon be mute ...
Audio says it out loud
Published on by Laurine CHAMBERLIN - updated on
From the success of music streaming services to the multiplication of voice assistants, would audio be challenging video in the field of customer experience?
