The new customer relationship strategies
With new technologies, new tools, new media (...) brands and consumers are sharing a real intimacy: brands access a very fine level of information, a point on which consumers are fully aware, and which push them to expect a "tailor-made" contents. Being close to but not invading, addressing the right message but not imposing itself, defining a customer relationship strategy looks like aerobatics!
In terms of customer relationship, what strategy can be set up when the contact points multiply, especially with new networks ... Should we be everywhere? What type of content for which networks / tools? 51% of 18-24 year olds report having already interacted with artificial intelligence technologies (Pegasystems study - April 2017). The figures are unequivocal, the Artificial Intelligence, and the bots in particular, are unavoidable in the customer relationship: How do they integrate into a global strategy?
Moderate by Nicolas Jaimes, Journalist - JDN
Sebastien Bismuth - General Director, Undiz
Benoit Bouffart - Products & Innovation Director, Voyages-sncf.com
Xavier De Baillenx - Innovation Lead, Meetic / Match Group Europe
Laure De Bary - Head of Content Social Media, Nespresso