After a training at ESCP Europe, Mélanie Hentgès gained experience in marketing and innovative sectors consulting, first as a senior consultant at PwC Consulting (1999-2002) before joining Cluster Competitiveness Group in Barcelona ( 2003-2005). Then, she joined Capgemini Telecom Media as a Telco and Media Manager (2005-2009), a consistent entry point to an eight-year experience at SFR. First marketing manager of the operator (2009-2012), responsible for developing new mobile services, then director of retail (2013-2015), she took from 2016 to 2017 the responsibility of brand director, marketing operational and retail and has developed the new concept of the brand. Mélanie Hentgès joined the Fnac Darty group on March 5, 2017, first as marketing and brand director for Darty, then as marketing director and customer experience for the Fnac Darty group, in December 2017.
