Program

marketing influence

Brandvocacy & Kpi

Influencer marketing is more and more important in advertisers strategies.

Influencer marketing is more and more important in advertisers strategies. Relying on influencers to build brand awareness and engage customers is a top priority today.
If the choice of macro-influencers, celebrities or personalities recognized to represent its brand seems simple, it is especially the strategy to develop with micro-influencers which today raises debate. And it is even more important that the authentic image returned by them is a perfect answer to the search of meaning and value that consumers aim at. What are the good uses? the right tools? the right strategies?

10 oct.2018
12 Biarritz

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