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Program

Keynote #Content : MASTERCLASS DOMINIQUE FARRUGIA

A discussion with Alice Vachet, a digital enthusiast, whose ambitious leitmotif is perfectly anchored in this 2018 edition of #1to1Biarritz: "Creating to stand out, daring to shine."

The right message, the right person, the right moment ... we know how to do it, and consumers are now educated to tailor-made content, this is not enough anymore. Welcome to the era of the content ecosystem! The one that brings together in a virtuous circle the physical and the digital, the free and the paying, the traditional media and the new entrants, the collaborative management and the participative marketing ...

During this Master Class, Dominique Farrugia will share with us his vision of the design and production of original content; thanks in particular to his double "cap" of director-producer and DGA of Productions of StudioCanal. A discussion with Alice Vachet, a digital enthusiast, whose ambitious leitmotif is perfectly anchored in this 2018 edition of # 1to1Biarritz: "Creating to stand out, daring to shine."

8 oct.2019
10 Biarritz

#1to1Biarritz