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Daisuke Otobe

Daisuke OTOBE, DBA (Kobe Univ.)
CEO, Coup Marketing Company Inc. 
Chief Adviser, Marketing Strategy, Sanrio Co., Ltd

Started career at P&G Marketing working on Ariel, Febreze, Pampers, etc. In 17 years of service, also worked for a project to drive “Innovation projects” at central team in US HQ. After coming back to Japan, led and built Marketing and Branding organization at Danone Japan (Head of Marketing), Unilever Japan (VP, Marketing), Nissan (Head of Product Marketing) and Shiseido Japan (CMO), which are firms with multiple Brands and various cultural background.

In 2018, established a firm to provide “CMO sharing” service, such as 1) develop Brand/Marketing strategy, 2) guide Innovations and Market Development, 3) build Marketing Orchestration and 4) structure/improve Marketing and Branding Organization. External advisor for Sanrio (owns “Hello Kitty”) as ‘Chief Adviser, Marketing Strategy’, and for other digital agencies.

Author of “Why Strategies Make a Difference” about Marketing Strategy.
Director of Japan Marketing Academy
Won “CMO award” by CNET Japan in 2016 as a CMO of Shiseido Japan.

8 oct.2019
10 Biarritz